How MPS' LinkedIn and Email Lead Generation Works

Managed Prospecting System (MPS)

Three Pillars. One Powerful Lead Generation Engine.

The Managed Prospecting System delivers targeted warm sales opportunities through our proven three-pillar approach: Content, LinkedIn, and Email lead generation strategies working together to dominate your market.

How Does the Complete MPS System Work?

THE FOUNDATION: YOUR AVATAR & UNIQUE SELLING PROPOSISTIONS What our three pillar system stands on.

You’ve tried everything, Robin’s templates, Tom’s copy/paste marketing systems and still struggle to generate leads. Here’s why: You’re selling with someone else’s USP, not your own.

When you pitch what’s true to someone else, you lack confidence, struggle to close, and take on clients you shouldn’t. Worse? Google, Microsoft, and Meta penalize copy/paste marketing, killing your reach before you start.

Our Simple Avatar Extraction Process fixes this in 2-3 hours. Through targeted questions like “What do you do when you mess up at a client site?” we uncover your genuine differentiators, like guaranteeing to pay the insurance deductible if clients get breached.

The result? You eliminate competition because nobody else can authentically claim what makes you uniquely you. David’s company added $2 million in new business once we identified their true Avatar and USP.

This foundation makes everything work: Your content resonates because it’s yours. Your LinkedIn converts because you’re confident. Your emails perform because prospects feel genuine expertise.

Without this foundation, you’re just another IT company. With it, you’re the only choice.

PILLAR 1: CONTENT DOMINATION We create custom 2,500+ word industry blog articles tailored to your Prospect Avatar, then transform them into videos and social media posts across LinkedIn, YouTube, Facebook, Instagram, and TikTok. This content gets ranked on page 1 of Google in as little as 48 hours, generating inbound leads while amplifying your outreach efforts.

PILLAR 2: LINKEDIN LEAD GENERATION MPS creates and implements high-converting LinkedIn campaigns targeting your Prospect Avatar. Our B2B copywriters craft specialized outreach copy while professionally optimizing your LinkedIn profile to naturally grow your network and capture qualified appointments.

PILLAR 3: EMAIL LEAD GENERATION Strategic email campaigns work in harmony with your content and LinkedIn efforts, leveraging your authority-building content to warm prospects and drive conversions.

The MPS Advantage: Integration That Works

Your content doesn’t just attract inbound leads, it amplifies every LinkedIn message and email you send. Prospects see your expertise everywhere before you even reach out, making them pre-sold on your authority.

This integrated approach provides continuous brand impressions before, during, and after outreach, creating a prospect nurturing system that works 24/7.

What Results Can You Expect?

MONTH 1: Avatar development, prospect list creation, campaign setup, and content creation begins

MONTH 2: First leads start flowing in

MONTH 4-6: System reaches maturity averaging approximately 1-3 qualified leads per week

YEAR 1: Revenue increases up to $2 million for committed clients

Beyond Lead Generation: Your Complete Sales Asset

As a result of our integrated MPS approach, you receive:

• Qualified Appointments & Sales Opportunities from multiple sources
• Page 1 Google rankings for your target keywords
• Updated prospect database for lunch-and-learns and webinars
• LinkedIn network growth and enhanced professional presence
• Omnipresent content that builds authority across all platforms
• Future Opportunities leads with buying windows in the future

Ready to See These Proven Results for Your Business?

✅ Sales Appointment Booked To Your Calendar

✅ Page 1 Google Rankings

✅ LinkedIn Network Growth

✅ Multi-Channel Brand Presence

✅ Revenue Growth Up to $2M