How MPS' LinkedIn and Email Lead Generation Works

How the Managed Prospecting System Works

Two Doors, One List, Meetings With Owners Who Already Said “We’re Good.”

Most business owners decided they weren’t switching IT providers long before you reached out. Their computers turned on this morning, nothing is on fire. So every pitch about IT gets the same answer: “We’re good.”

MPS gets you in anyway. We run two engines on the same list of your ideal prospects, done for you.

The Back Door: Invite them onto your show.
We build you a short video interview series about businesses in your market. Your prospects are invited as guests, not prospects. Nothing in the invitation mentions IT. Nobody turns down a chance to talk about the business they built, and you start the relationship without a pitch.

The Front Door: Prospect them directly.
The same list gets LinkedIn and email outreach, warmed by weeks of your episodes and articles crossing their screen. We don’t ask them to switch providers. We ask for 15 minutes.

Behind both: 12 months of follow-up.
Every guest and prospect stays in front of you for a year, with their buying window tracked. When their provider drops the ball, you’re the name they already know.

What We Do For You

1. Work With You To Define your avatar and USPs. Who you want, and why they should pick you over the other MSPs in town.

2. Build your show. Name, brand, graphics, channels, and a guest page on your website.

3. Build the plumbing. Sending domains warmed for 3+ weeks, LinkedIn automation, and prospect lists built from 45 data sources. Lists are built, not bought.

4. Book your guests. Invitation sequences on LinkedIn and email. You record a 15-minute Zoom interview with four questions.

5. Produce and publish. Every episode edited, clipped, and published across YouTube, LinkedIn, Facebook, and Instagram, plus a 2,500+ word article every week and a monthly video.

6. Prospect directly. A separate front-door track that never hits the same person the same week as a guest invite.

7. Follow up for 12 months. Scheduled value touches to every guest and every prospect.

(See System Details Here)

Your job: show up for the recordings and the calls. About 2 hours a week once it’s running.

What to Expect

Days 1 to 30: Setup. Avatar, show, channels, domains warmed, lists built, seed episodes recorded. Nothing sends until all of it exists.

Day 60: Outreach and content running for 30 days. 4 podcasts recorded with prospects.

Day 90: 8 podcasts recorded with prospects.

Month 12: Up to 2 Million in new revenue.

Why It Works

A podcast invitation is the only cold outreach an owner is flattered to receive.
The relationship starts with no pitch, so the sales call is a formality.
Buyers post covid hide behind screens and need hours of your content before they’ll respond. Most MSPs don’t have it and you will.
It compounds. Month nine is worth more than month one.

Built by a Former MSP Owner

I owned an MSP for 10 years and sold it in 2012. I’ve spent the last 10 years helping 145+ IT firms grow without waiting on referrals. One client, ECX Systems, added $2 million in new revenue.

“We have paid for Jim’s services from the FIRST month! With NEW business revenue!!!” David Rasco, ECXSystems