10 Steps for Optimizing Your Outsourced Lead Generation Process

Does your business need help getting more leads? Outsourced lead generation can be a great way to take control of your pipeline and get the qualified leads that you’re looking for. This guide will explain the basics of outsourced lead generation, and how to optimize it for better results.

Establish Clear Goals for Outbound Lead Generation

It’s important that you set clear goals when considering outsourced lead generation. What do you want to achieve? Are you looking for a certain number of leads per month? Do you have any specific criteria for the leads you need? Knowing what you’re aiming for means that your outsourced lead generation provider will be able to match their strategies to ensure success.

Identify Target Markets and Interests

Knowing who your target audience is and what they’re interested in is key to optimizing outsourced lead generation. Doing some research into the segment of customers you’re looking to reach will enable you to develop the right outreach strategies, assets, and messages for the lead generation process. Once you know who you are targeting, it will be easier for the provider to ensure that their campaigns are delivering relevant and high-quality leads.

Streamline Your Lead Intake Process

Make sure your lead intake process is efficient and concise. When a provider delivers leads to you, make sure that you have an automated system in place for quickly filtering through them and assessing their quality. This way, you’ll be able to identify any incomplete or irrelevant leads right away and make sure that only the best leads are considered for follow-up. Implementing a streamlined intake process will improve the speed at which you can manage your overall lead flow.

Utilize Automation During the Qualification Process

Automation can provide a great base to support your outsourced lead generation process. Utilize automation tools like lead scoring models, email triggers, and automated follow-ups to quickly qualify leads and identify those that are most likely to convert into customers. With the help of lead scoring techniques, you can measure the quality of leads according to their criteria such as demographics, engagement activities, interests, behavior patterns, and more. Automation will enable you to move leads through the pipeline much quicker than manually qualifying each one.

Track Engagement with a CRM Platform

Use a Customer Relationship Management (CRM) platform to track lead engagement. Keep an organized system with data features that can include a profile of each lead, interactions, sentiment, social network activities, and more. You’ll need to identify which criteria you want to monitor for lead quality and success beyond just conversion rates. Understanding how prospects interact across all channels throughout your sales cycle will help you better orchestrate your lead generation process from top to bottom.

When you are ready to discuss a successful outsourced lead generation process, contact Managed Prospecting System (MPS) today. From End User Sales Opportunities, Recruiting New Partners/Resellers, and Mergers and Acquisitions, MPS can guide you through the process of their Prospect Avatar, Campaign Creation, Research & List Creation, and Contact Outreach via LinkedIn and email campaigns.

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